Every country has an armpit. America, never one to be outdone, has several. Without equivocation, Florida lies well beneath even this most dubious of honors. Florida is nothing less than the asshole of America. As for Texas, despite being a state I find I like more and more, it’s still very much like the land of armpits.
But as I’ve stated above, there is a duality to Texas’ armpititude that kind of crawls up your ass and lets you know it’s sticking around for a while. In a good way. Ya gotta love the yin and yang of it all.
And here in Houston, here in this sweltering marsh of oil-soaked money, here in this morally retarded den of individualistic followers lies countless gems of humanity, under every rock, behind every stained glass door, and lingering at the bottom of every 40 oz malt liquor bottle. Houston is a treasure, a city of down-and-outers, semi-pragmatic and somehow simultaneously reckless labor-drifters, in search of a buck and a place to settle down.
I, like so many others, am a northern transplant, a Midwestern immigrant left behind by his parents and stuck insomuch as I am unwilling to deny the pull this place has on me.
One can sum this town up in so many ways. One can take so many examples of Houston’s genius and manipulate them to demonstrate the ragged glory that is the experience of being a Houstonian - a badge I wear with equal parts honor and shame.
The 80s were a decade that came to paint a face on the shambling mess of rib joints, honky-tonks, and whorehouses that comprised the facade of Houston. With all the yankees heading south for the promised mountain of jobs created in the oil boom came a need for housing. Since we can’t all be executives, many people were relegated to supporting the lifestyles of the wealthy, and Houston’s middle class not only was basically born but exploded in an almost out-of-control big bang of sorts.
Apartments became the living choice of so many hundreds of thousands needing some place to kick up their feet, watch some Oilers games, and learn the joys of air conditioning.
Enter Colonial House Apartments.
Houston’s Southwest has been, as far as anyone can remember, an area that has hung on by the skin of its teeth. By the early 80s, Southwest Houston was a place that really did little to give anyone the warm and fuzzies. There was plenty of gang activity, and plenty more of that Houston brand of semi-urban dilapidation that seems to escalate beneath the blazing might of the summer sun. The fine folks that brought Houston the Colonial House Apartments recognized a need for plentiful, affordable apartment living with a certain amount of amenities to sweeten the deal in their favor. With so many places to choose form, and with their being located in a part of town that wasn’t exactly stellar, this was a development in dire need of some PR.
For starters, the place, built in the 60s, was needing some serious work. It took the developers just 3 months to overhaul the entire complex. What you need to know is that the complex was, and still is, totally fucking massive. The place contains almost 1800 individual units. On top of this, the investors needed to make the bloat seem inviting somehow. This also was not an easy task. Take a few minutes to Google Map the place (5700 Gulfton, Houston), and you will see that the complex looks like a damn penal colony. There are 36 separate buildings, which means there are roughly 50 apartments in each of those 36 buildings.
To sell this beast it would take something equally fierce and ferocious.
Enter Michael Pollack.
Anyone who lived in Houston in the early 80s undoubtedly remembers Michael Pollack. His role as the spokesman for the Colonial House Apartments has rightfully earned its place in the annals of Houston lore forever eternal, he was that good.
The commercials are geared towards a young, partying sort of resident, ready to do some blow at the drop of a pin, dance on the pool patio, and fuck half his building at the foot of Pollack’s cheetah just because that’s what people do at Colonial House.
The ads are notorious around Houston, and deservedly so. Pollack is the quintessential douche. He has brushed back blond 80s hair, two-toned shitty-assed polyester suits that open into bell-bottoms, and a voice that screams rim jobs. As he prances towards the camera, prattling on about free furniture, workout rooms, and a promised move-in gift of a VCR that apparently will be delivered to you by hand from a young lady who will jump out of the pool, giant 80s VCR held aloft, you are supposed to notice the carefully placed dancing imbeciles in the background, coked to oblivion, and ready to get this party started.
And what a party it must have been. By my count, the place currently has 17, maybe 18 swimming pools. Can you imagine how many gallons of human fluids were deposited in those pools over the course of just a few years?
Sadly, this zenith of human accomplishment couldn’t last forever. Eventually, the “dream-suite” fantasy of Pollack and his magical land of eternal sunshine had to come to an end, and reality came crashing in behind it.
Today, the complex still stands. The place is now called the Lantern Estates, and seems to be the home of at least half of the Hispanic immigrants that have come to this country in search of work, the ever-popular cheap housing, loose party babes, and blow.
Honestly, 50% ain’t half bad.
